Exploring the best blend of creativity & technology
I am honored to have you as visitor! Thank You.
You’ve probably heard the phrase ‘Do what you love, and you’ll never work another day in your life’. Well, I have been lucky enough to do just that.
As everybody knows, ‘necessity is the mother of invention, although I would like to affix ‘communication is the mother of existence.’ Effective communication forms the basis for education, business, relationships and all nuances in the world. The future is here and Marketers have to toss their old tricks to keep in touch with their target groups, thanks to the digital revolution. Digital media and technology has changed the way we do just about everything. It should be no surprise that it is evolving the ways in which we communicate. Each day we are becoming more and more engulfed in this new world of communication. My aspiration is that communication should enrich the receiver and I prefer to do this by combining all the channels of today’s communication, from print media to new media. That’s why I choose to work across the platforms.
I am Brite Sreedharan; a passionate Designer; being simply creative
Specialising in integrated brand design & interactive digital communication.
Passionate about creating meaningful and valuable digital experiences through strong user-centric concepts, high-end design and emerging technology, you will find me uniquely positioned to creatively bridge digital design and technology.
My Design Approch
My six steps approach ensures efficiency and strong results that inspire, influence, involve and impress
Meet, discuss and listen, making sure I understand the business, competitors and client’s goals fully.
04. Design & Develop
Design and develop using appropriate technology to bring the vision to life making sure the message gets across all the channels, with consistency.
Work with the client to clearly define goals and craft a digital strategy to meet the business goals.
Deploy the developed creative solution across various channels.
Visualize and offer seamless design communication through prototyping, making the whole process cost-effective.
Plan beyond that and provide long term assistance, guidance and maintenance through analysis and help to evolve and enhance the digital strategy.
Little More About Me
Designing and developing digital communication material is very thought-provoking job, can at times feel like the most challenging job, but I wouldn’t want it any other way, as it means every day is different. I get to keep learning new things and overcoming challenges and it’s very interesting. I love designing and always aim to make communication very simple. From the initial concept, sketching right through to the final design, I make sure it looks great, translates the message appropriately and most importantly be functional for the end user.
Design, I love it and I surround myself in it every day.
My Design Tools
As a creative designer, I spend a good portion of my time researching new tools and techniques as I am always on the lookout for things that can help me improve efficiency. In my 10 years of design career, I had the privilege to work with many Companies. This has given me plenty of opportunities to discover and experiment with a number of different techniques, tools and processes. I’ve put together a handful of my all time favourites, broken down into 5 categories.
Design and Visualization;
Photoshop, Illustrator, InDesign, Corel Draw, Sketch
Animation, Motion Graphic & Video
Premier, AfterEfects, Camtasia, Video Scribe, Animate(Flash)
Web Front Design
Dream Weaver, Adobe Code, Adobe Muse, Brackets
Prototyping , Wirefaring and UX Design Tools
Balsamiq, Axure, Invision, Pixate
Documentation & Presentation
MS Word, MS Excel, MS PowerPoint, KeyNote, Adobe Acrobat