Design Talks

Interview with Graphic Designer Paul Rand

Interview with Graphic Designer Paul Rand FULL INTERVIEW 1991 Interview with Paul Rand conducted by Miggs Burroughs. Topics include IBM, Westinghouse, ABC, NeXT, Steve Jobs.

Design Thinking – Tim Brown urges designers to think big

Tim Brown says the design profession is preoccupied with creating nifty, fashionable objects — even as pressing questions like clean water access show it has a bigger role to play. He calls for a shift to local, collaborative, participatory “design thinking.”

The Story of Indian Animation – Ram Mohan

The 84-year-old Indian who has inspired generation of animators. He is the only Indian animator to receive the prestigious Padma Shri Award by the Government of India.

Design Directions

Mr. Satish Gokhale, Director,Design Directions in conversation with Prof. Ravi Punekar reflected on interesting aspects of his motivation for creative work. They offers ingenious designs and innovation management services, all in a bid to make and market ‘hit’ products and communication to market with optimum costs and turn times. They try to follow the trend of dual purpose in their design by planning in two levels. First the emotional level of appealing directly to the customers instincts and aspirations, and second the technical level of developing new products that can be manufactured and marketed successfully.

Elephant Design

Five Young Graduates from the National Institute of Design, Ahmedabad, during their final year on campus, sit together over cups of chai at the campus gate and give birth to an idea called ‘Elephant’. Synonymous with an identity that is Indian in spirit, they venture into establishing a multi-disciplinary design consulting firm founded on dreams of the young and the energetic well ahead of their times, when the profession of Design was still searching for acceptance amongst Indian industries. Ashish Deshpande, Ashwini Deshpande, Partho Guha, Sudhir Sharma and Gargi Gupta were the co-founders of Elephant Design at its inception in 1989.